When starting a design process, (especially a website) planning is a key phase and often overlooked by many web design agencies and businesses alike; but Snowflake will guide you through and take care of the process. You have to remember your website is not for you but your potential customers, so the first thing we look at is your target audience. From research and competitor analysis we will work out the most valuable content and create a suitable style. Defining website goals and suitable calls to action comes next along with mapping out a user journey.
Now it is time for all of the planning to come to life. Each project is a real team effort and our UX (user experience) experts will team up with our front end developers and project managers to fit all pieces of the jigsaw together. Our design process is actually a mix of design and code – we’ll show you how the site will interact with its user, not simply show a pretty picture. Using psychology and marketing techniques we can persuade your visitors to click and look at certain areas of your site and part with their information in exchange for interesting content.
Our developers and front end team will work together to optimise every bit of code and script to create a speedy, slick website that will look great on any device. Once tested across different operating systems and browsers, we normally integrate into a Content Management System. We work with lots of different frameworks and open source software such as Magento and WordPress so we’ll agree what solution is best for your needs. Once final tests are done, and our Quality Assurance sheet complete, your site is ready to start working hard for your business.
Going live is just the first phase and on-going analysis and improvement is a must for any successful website. Snowflake will manage user testing, carry out A/B testing, analyse your traffic and measure marketing campaigns. This is how we take your website to the next level, again and again. Your success is our success and we will not be happy until your conversion rate goes to places it has never been! Did we mention our Search Engine Optimisation and Social Media expertise also mean we can help your website get highly ranked in Google and shared across the abundance of social media platforms.