We all know that first impressions count. On a date, at an interview and when you’re selling a product or service. Your website is, for some, the first time your potential customers will learn about you. So the way you look, talk and present yourself is really important.
When was the last time you looked at your website? Probably every day. But when was the last time you really looked at it? Think about how a new visitor to your website would feel about it. What would be the first three words that would come to mind? More importantly, what would you want those first three words to be?
Funky, fresh, cutting edge.
Professional, reliable, knowledgeable.
Approachable, caring, welcoming.
Just like that blind date, you want the person to be interested, attracted, really like what you have to say and fall in love with you!
Giving your website a makeover is really simple, and it doesn’t have to cost the earth. Once you make the decision to boost your sales with a brand new website, you could be attracting new customers within a matter of weeks … if you choose the right web design company to help you!
It’s easy to get used to the way your website looks. It works. We get traffic. There’s nothing really wrong with it. But there are other companies who do just what you do, who have thought about what their website says about them – and they could just be tempting your customers away!
Top 5 questions to ask yourself:
1. Does your website appeal to your target audience?
2. Is your website easy to navigate?
3. Is it clear exactly what you are offering?
4. Are the words used on your website engaging, clear and effective?
5. What is your bounce rate – how long do people stay on your website?
Once you’ve answered these questions, take some time to work out what you would like your website to say about you. Then bring all your ideas along to us!