Search Engine Optimisation is about optimising your website to make it rank higher in the search engine results pages. Websites can be designed in such a way as to achieve this, resulting in huge benefits for your website and business. The importance of being SEO friendly really goes without saying – think about how often you use search engines to find what you are looking for on the web and how often do you look past the first page or two? Keep reading
Social media and SEO go hand in hand. Yet still many business owners often say ‘I dont have time for social media’, or ‘Facebook/Twitter is for teenagers’. People such as this are missing a big trick… Social media and social networking can have a great impact on SEO (ranking higher on Search Engine result pages). Keep reading
We understand that sometimes when a web designer is explaining aspects of your website to you, it can seem like they are talking in a different language, and all you can do is nod along and pretend you understand what they are talking about.
Below is crash course on some of the terms you may commonly hear, but translated into plain old English.
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The online presence of your business is one of the most important and valuable aspects of your company. Your website may be the first impression of your business for a potential customer, client or investor, so make it count. Whatever the size of your business your website needs to project a professional image. The more professional your image, the more credible your company will appear to visitors. Keep reading
A content management system (CMS) is a piece of software which allows the user to change and update their website, without needing any technical knowledge such as HTML coding language. Snowflake Creative use our own CMS, developed in-house using latest technology available. Keep reading
Although some aspects of logo design may depend on personal taste; there are some basic elements that go into creating a good logo – it is agreed by most logo designers that an effective logo will be timeless, memorable, versatile, flexible and appropriate. Incorporate all of these ingredients and you should have yourself the perfect logo! Keep reading
Imagine some of your favourite brands. Now think about their logo, marketing materials, website, advertising and their products. I expect all of them will follow the same pattern and look consistent with one another. Consistency is one of the most important elements within building a brand’s visual identity. Things like choice of font, colour palettes, motifs, and patterns are all extremely important choices that need to have a lot of thought put into them.
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HTML5 is certainly another evolution for the web, pushing boundries and allowing for more exciting and interactive website creations. HTML5 is still new and many of its offerings are not cross browser compatible. With the launch of IE9 however, planned early next year, we hope that we will be able to start developing some HTML5 and CSS3 websites soon.
A few cool features of HTML5 include:
- Browser support for Video and Audio embedding
- Interactive Canvas Gradients
- File storage
As well as the above interactive features the way websites are written (the code) will be changing. This in turn will most certainly change the way search engines like Google crawl websites and list in their search engines.
With new and improved browsers like IE9, markup language like HTML5 and styling enhancements of CSS3 the way the websites look and interact will soon be changing for the better.
First of all I will start by saying I have hated all previous versions of IE. They have been slow, cluttered and simply painfull to use in comparison to Firefox and Chrome.
Microsoft, at last, seem to be launching a decent browser with IE9. It has greatly improved speed, a cleaner and uncluttered user interface, and compared to its predecessors, a massive improvement. Although we have only been testing for a week, IE9 looks like it may be a worthy alternative from Firefox and Chrome.
With new HTML5, Javascript, SVG and CSS3 technologies being used, IE9 has come at the right time and supports a lot of features other browsers have yet to deliver.
You can find out more and download IE9 beta by visiting, www.beautyoftheweb.co.uk. It also showcases some websites that have been built using new HTML5 markup that IE9 support.
There are many so called web designers that exist in todays world, the probability of you knowing of one or knowing someone who knows one is likely. Here at Snowflake Creative, we are constantly surprised at the poor quality of web work that is being launched. Be sure to ask your web designer some questions before going ahead to avoid a painful and poor quality process. We have listed our top ten questions below that we hope will help you determine whether to proceed or not. Keep reading
