Snowflake Creative Blog

Blogging generates more traffic for your website, and encourages customers and sales, and who doesn’t want that? For those of you that don’t know, ‘blog’ is an abbreviation of ‘web log’, an online publication that is updated regularly, often containing links and the writer’s opinions. Think of it as the journal your business would write [...]

If you’ve never had to do this before, beware! It’s a tricky process. Most business owners would go on a referral from a friend or colleague. Always a good place to start. But even then, what worked for them may not work for you.

We all know that first impressions count. On a date, at an interview and when you’re selling a product or service. Your website is, for some, the first time your potential customers will learn about you. So the way you look, talk and present yourself is really important.

There is simply no point in your website existing if it does not have a call to action. Regardless of whether your site is an ecommerce site or simply gives information, you always need visitors to stay on the site and perform certain actions. Otherwise, they will give you no lead, will leave and probably [...]

If you haven’t already created a website, your business is in serious danger of falling behind. Once you decide to join the ranks of 21st century businesses, there are a few things you need to be aware of. One of the best ways to ensure that enough time and energy goes into the website is [...]

Getting a pretty website built is great but what you really need are website visitors. There are many ways to market a website including Pay Per Click advertising (Google sponsored listings), e-mail marketing, social media and other offline methods, however in this article we will focus on on-site Google optimisation, specifically page content.

If you are starting a business, creating a corporate identity is vital in order to consistently communicate your business’s core values and personality across all areas. There is no point in thinking up a great concept and brand idea, without being able to convey it to your potential customers.

So you have a great idea for a new business, but you aren’t sure where to start. Beginning a new business venture can understandably be very daunting but the first few steps are actually fairly straight forward. However, many entrepreneurs rush this vital stage as they are so eager to get going. Don’t make this [...]