If you are starting a business, creating a corporate identity is vital in order to consistently communicate your business’s core values and personality across all areas. There is no point in thinking up a great concept and brand idea, without being able to convey it to your potential customers.
So you have a great idea for a new business, but you aren’t sure where to start. Beginning a new business venture can understandably be very daunting but the first few steps are actually fairly straight forward. However, many entrepreneurs rush this vital stage as they are so eager to get going. Don’t make this [...]