Snowflake Creative Blog

Although some aspects of logo design may depend on personal taste; there are some basic elements that go into creating a good logo – it is agreed by most logo designers that an effective logo will be timeless, memorable, versatile, flexible and appropriate. Incorporate all of these ingredients and you should have yourself the perfect [...]

Imagine some of your favourite brands. Now think about their logo, marketing materials, website, advertising and their products. I expect all of them will follow the same pattern and look consistent with one another. Consistency is one of the most important elements within building a brand’s visual identity. Things like choice of font, colour palettes, [...]