There is simply no point in your website existing if it does not have a call to action. Regardless of whether your site is an ecommerce site or simply gives information, you always need visitors to stay on the site and perform certain actions. Otherwise, they will give you no lead, will leave and probably not come back. You could ask visitors to look at your portfolio, sign up for a newsletter or make a purchase. Although well designed, clean and easy to use websites will increase the chances of visitors coming onto the site and looking around, it will not help you make sales and get leads. This is why a call to action is so important.
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If you haven’t already created a website, your business is in serious danger of falling behind. Once you decide to join the ranks of 21st century businesses, there are a few things you need to be aware of. One of the best ways to ensure that enough time and energy goes into the website is to think of it as a completely different business to your own. Thinking of a website as nothing more than an add-on to your business is a major mistake. You will be competing with approximately 300 million websites online, thousands of which are likely to be in direct competition to yours.
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Getting a pretty website built is great but what you really need are website visitors. There are many ways to market a website including Pay Per Click advertising (Google sponsored listings), e-mail marketing, social media and other offline methods, however in this article we will focus on on-site Google optimisation, specifically page content. Keep reading
If you are starting a business, creating a corporate identity is vital in order to consistently communicate your business’s core values and personality across all areas. There is no point in thinking up a great concept and brand idea, without being able to convey it to your potential customers. Keep reading
So you have a great idea for a new business, but you aren’t sure where to start. Beginning a new business venture can understandably be very daunting but the first few steps are actually fairly straight forward. However, many entrepreneurs rush this vital stage as they are so eager to get going. Don’t make this mistake. There are some very basic building blocks that will shape the success (or potential failure) of your company. One of which will be your corporate identity; a consistent visual communication of your business’s core values. Keep reading
Choosing to get a website created is a big and often daunting prospect. A professional and bespoke website should be an investment, and therefore a lot of time and thought should be put into making sure that the decisions made are best for the long-term success of your business. Keep reading
Google+ is a new social networking platform launched by internet giant Google. From day one there have been mixed reports as to whether it can rival Facebook and Twitter share buttons, but from what we have seen Google+ buttons have been popping up everywhere, and they managed to gain 20 million users in just 3 weeks. This is despite only just becoming available to the general public after a 3 month invitation-only trial for a selected special few.
Outlined below are some of its main features. Keep reading
Search Engine Optimisation is about optimising your website to make it rank higher in the search engine results pages. Websites can be designed in such a way as to achieve this, resulting in huge benefits for your website and business. The importance of being SEO friendly really goes without saying – think about how often you use search engines to find what you are looking for on the web and how often do you look past the first page or two? Keep reading
Social media and SEO go hand in hand. Yet still many business owners often say ‘I dont have time for social media’, or ‘Facebook/Twitter is for teenagers’. People such as this are missing a big trick… Social media and social networking can have a great impact on SEO (ranking higher on Search Engine result pages). Keep reading
We understand that sometimes when a web designer is explaining aspects of your website to you, it can seem like they are talking in a different language, and all you can do is nod along and pretend you understand what they are talking about.
Below is crash course on some of the terms you may commonly hear, but translated into plain old English.
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