Our Blog

What you need to know about HTML5

May 16th, 2013

The 5th generation of html, while it has been around since 2011, hasn’t always been supported by all browsers – quite frustrating for those ready to embrace the future.

But that’s all changed now. Now Internet Explorer, Firefox, Chrome and Safari all support html5. So listen up, because the times they are a-changing. And this means that websites are going to start looking quite different in 2013.

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Posted in: Web Design and Development

Why storytelling is the key to a powerful website design

May 7th, 2013

A good website design is easy to do. Something that is appropriate and effective, and provides a use. But a powerful, wow-factor website is harder to come by because it requires a deeper level of thought and connection with your brand. It requires your designer to know the story of your brand.

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Posted in: Web Design and Development

How to run a successful small business viral marketing campaign

April 25th, 2013

Viral marketing is a potentially low risk and high gain form of marketing so it’s no surprise that it’s something that many leading entrepreneurs and small business owners are increasingly looking into.

The great thing about viral marketing is that it is easy to do yourself if you have the creativity, the enthusiasm, the ambition and a good strategy in place.

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Posted in: Marketing

The story of the moth and the butterfly, or how emulating success in web design can be a terrible business decision

April 12th, 2013

Your website design is one of the most important business decisions you are likely to make, which is why we all like to be certain that it is going to be worth it. A lot of people like to start by browsing award winning, beautiful website designs, or other creative and inspiring sites to emulate in some way.

How does that sound? Like a good plan, or are your alarm bells ringing like ours are?

The truth of the matter is that gathering inspiration from these kinds of websites can be detrimental to creating a successful business website.  Keep reading

Posted in: Web Design and Development

Why you need to ignore the latest design trends and embrace your own style

April 4th, 2013

If you read any of the top digital marketing or web design blogs you’ll have noticed that there are regular articles on the top design trends of 2013, the latest design trends of 2013, the best trends of 2012, or any combination of the above. The design industry is quite simply obsessed with tracking these trends and we get a lot of clients asking us to make sure that their designs are using the latest trends – but what if that that is entirely the wrong thing to be thinking about?

Because you don’t want a trendy website. You want a website that perfectly expresses your style.

Let us explain…

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Posted in: Web Design and Development

Signpost your business clearly using schema

January 8th, 2013

Search engine optimisation is all about making it as clear as possible to Google what your content is. Now it’s true that search engines are getting smarter all the time at finding out what sites are about, but there are still plenty of things that a human being would pick up which Google simply can’t figure out. Keep reading

Posted in: Web Design and Development

10 tips for brilliant business blogging

August 17th, 2012

Blogging generates more traffic for your website, and encourages customers and sales, and who doesn’t want that? For those of you that don’t know, ‘blog’ is an abbreviation of ‘web log’, an online publication that is updated regularly, often containing links and the writer’s opinions. Think of it as the journal your business would write if it were human. Search engines love blogs with dynamic content and relevant keywords, so make sure you have these to boost your search engine rankings.

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Posted in: Business Start-Ups

Responsive web design: the what, how and why

August 7th, 2012

In the age of technology it seems like every day a new device is created. As a website owner you’ll want a mobile version of your site to work on devices such as Blackberry, iPhone and iPad.  However, creating a website version for each new resolution and device is impractical, if not impossible, when technology moves so quickly.

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Posted in: Web Design and Development

Getting with the programme: What’s new in social media today

July 12th, 2012

It can seem like every day there is a new development in the world of social media. With a new app here, and a new search engine there it’s easy to find yourself lost in a sea of innovative changes to the way the internet works. This is a quick round up of what’s going on right now so you can stay afloat.

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Posted in: Web Design and Development

Clever marketing strategies for the iPad

July 9th, 2012

The launch of the iPhone has revolutionised the world and marketers have sunk millions in to the development of apps that have become enormously successful. So why is it that this has not been the case with the launch of the iPad?  Many marketers assume that their apps work just as well on the iPhone as they do on the iPad, and with some apps this is correct. Marketers should embrace the iPad and create specific apps that fit the users’ unique needs. Where they start depends entirely on the company but every business has a few basic practices to consider.

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Posted in: Web Design and Development